Chevrolet created havoc with its 20-foot billboard advert made entirely from one-pence coins in London’s New Oxford Street.
The unique billboard that consisted of 20,000 pennies was created to advertise the 769,500-pence starting price of the new Aveo.
Understandably, it didn’t take long for hundreds of opportunistic by passers to strip it clean. To be exact, the penny-billboard only lasted for a mere 30 minutes…
Chevrolet's Les Turton commented: “There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first"... -Continued
..."We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”
[Source: AutoBlog]
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August 7, 2008 at 6:27 PM
creativity ....
August 22, 2008 at 1:57 AM
That is pretty creative.